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Welcome to SKU!

We educate and equip companies with market-validated products for growth into world-class brands. Each of our SKU tracks provides stellar startups with hands-on mentorship from industry experts, investors, and serial entrepreneurs in exchange for an equity stake in each company. Ideal candidates are market-validated companies with compelling founders and innovative products in hot categories. The Fall 2024 program is open any type of CPG company.

We are accepting applications from companies across the country. The entirety of the program will be accessible remotely with 1-2 in-person events. At the end of our program, companies will pitch in a showcase event for investors and VCs to see the startups in action. 

Apply today and be part of the nation's leading consumer packaged goods accelerator! Be sure to create a Formsite account so you can save your application as you go before submitting. If you have any questions at any point in the selection process, please reach out to 

If selected, participating companies will be expected to exchange a 5% equity stake in your company for the mentorship, network access, and programming provided by SKU. The equity is primarily distributed among the mentors of the track—they are literally invested in your success!